What is STEEP analysis used for before the strategy is implemented?

• A. Time of Market Saturation
• B. The Impact of External Environment Trends on the Strategy
• C. Internal Staffing Levels
• D. Marketing Campaigns

Answer: (B)

STEEP analysis is a framework for scanning the external macro-environment that can influence a strategy. It looks at Social, Technological, Economic, Environmental, and Political forces and how trends in these areas may affect strategic choices before they are put into action. Using STEEP before implementation helps identify external opportunities and threats, align the strategy with likely external conditions, and plan for risks. Internal factors such as staffing or marketing campaigns are not the focus, which is why considering the impact of external environment trends on the strategy is the best fit.